Content Marketing

Content marketing for clients in West Sussex, Surrey, London and further afield.

“If good content is published on a website but nobody is reading it, is it still good content?”

Content marketing won‘t work unless it’s interesting

  • Scarecrows were once known as ‘hobidy-boobies’
  • The part of your back that you can’t quite reach to scratch is called the acnestis, which is derived from the Greek word for cheesegrater
  • There was no word for the colour orange in English until about 450 years ago
  • Donald Duck’s middle name is Fauntleroy.
  • A pregnant goldfish is called a twit.

Why are these facts important?

Well they’re not, but they are interesting, and that’s the key thing about great content writing. It needs to be interesting, or useful, as that’s the only reason people will choose to share it. ( I bet you share at least one of the facts you just read)

Sharing is the key to great content. Content gives people a reason to view your website. You want more people to do that. Therefore, what better way than to create content that they want to read. Moreover, what better than to have them share it 9i.e. do the advertising for you) and encourage even more people to then go and read it too!

as a copywriter, part of my job is to take a topic, a product, a business or an idea and find interesting words to describe and ultimately sell them.

The right words can inspire and motivate and there’s a well-known tip when it comes to writing to sell, (which is essentially what copywriting is) which is to sell a good night’s sleep and not the mattress.

Content marketing comes in many forms

What you don’t want to do though is just populate your website with content for the sheer hell of it. It’s got to be good, and to be good, it’s got be both useful, or shareable.

Below are just a few examples of types of content marketing that could help to drive traffic to your website. They might not all be relevant to you, but all you have to do is get in touch and we can discuss what would be the best approach to suit your objectives.

  • BLOGGING

  • RICH MEDIA (VIDEOS & IMAGES)

  • REPORTS & WHITE PAPERS

  • ‘HOW TO’ GUIDES

  • LINK BUILDING ARTICLES

  • SURVEYS

  • INFOGRAPHICS

  • EBOOKS

Telephone: 01403 563023 OR CLICK TO CONTACT