“Because sometimes, changing your words changes everything.”
Proofreading & refinement – the importance of the editorial process
Skimming over the proofreading and editorial process can be costly; both literally, and in terms of your reputation. Obviously, it is essential to ensure that your spelling and grammar are absolutely spot-on, but the editorial process is about much more than that. Even if your words make sense, they have to flow in a way that is pleasing to your intended audience.
These days, we have a greater reliance on social media. More digital content than ever is accessible by your clients and more is being written and sent out in greater speeds and greater quantities than ever before. Sometimes, even when the spelling and grammar are all fine, you can still find yourself in a sticky situation. You only have to Google #susanalbumparty to see how ‘Susan album party’ took on a different meaning altogether!…
The Original Wordsmith, therefore, not only checks the obvious things that a proofreader should look for, but delves deeper into your written content to make absolutely sure it is sending out the correct message.
Feel confident that all grammar, spelling and punctuation is correct – and that your words sound great!
Got the words already but not sure that they sound great? Pass them over and watch me work my magic.
Need an honest opinion and constructive suggestions on how to improve your writing?
CONSISTENCY OF MESSAGING
Ensure that all website copy, reports, presentations, training manuals, presentations, advertising and marketing messages are on-brand, consistent and clear.
WHO I AM
The Original Wordsmith is a professional copywriting and digital marketing company based in Billingshurst, West Sussex - just outside of Horsham and a stone's throw from Surrey and London. From my countryside office, I provide creative copywriting, editorial services, digital marketing and web content writing, SEO and website design.
WHERE I AM
The Original Wordsmith Ltd
37 Cranham Avenue