I wrote SEO targeted copy for Aspire Development Management’s new website. Alongside this, I delivered bespoke SEO consultancy and advice to help with their ongoing digital marketing efforts.
Aspire Development Management are a London-based property management company.
Aspire was looking for a copywriter with SEO experience who knew how to write in a natural manner. Copy needed to be reflective of their brand but also written to be effective with Google and the other search engines.
How I did it:
Copy had to be totally in-keeping with the brand and the terminology that those in the high-end development management business were familiar with. There was a large degree of project management to communicate with various representatives from the business and ensure that all areas were covered.
The old website didn’t rank in the top 50 of Google for any of Aspire’s targeted keywords. The new website is far more effective, with a strong Google presence and top rankings for positions that were previously unattainable.
“Thank you for the timely turnaround of the copy. It looks fantastic and we are all looking forward to seeing it perform on our new website.”
(Amber Fisher-Clark, Website Project Manager)
WHO I AM
The Original Wordsmith is a professional copywriting and digital marketing company based on the border of Surrey and West Sussex in Ewhurst, which is just outside of Cranleigh, about half way between Guildford and Horsham and a stone’s throw from London. From my countryside office, I provide creative copywriting, editorial services, digital marketing and web content writing, SEO and website design.
WHERE I AM
The Original Wordsmith Ltd
Rambledown, Mapledrakes Road