I wrote all copy for the new Pilates Evolved website. Alongside this, I developed their new business name (they were previously called Liz Marks Pilates) and strapline ‘inspiring whole body health.’ I also wrote sales letters, email campaigns and provided further content marketing support.
The Client:
Based in Henfield, West Sussex, Pilates Evolved offers private and group APPI Clinical Pilates for all abilities.
www.pilatesevolved.co.uk
The Challenge:
The name change and strap line had to reflect the advanced approach that the company takes to Pilates. Website copy needed to further explain this and all marketing material had to work in line with the new brand.
How I did it:
After brainstorming ideas for names and straplines, I presented the final options along with my reasoning. Pilates Evolved – ‘Inspiring Whole Body Health’, was chosen as the new brand. Website copy was written specific to the client and their offerings, in a way which was intended to stand out from competitors.
What it involved
Business naming. Strapline development. SEO copywriting. Website content writing. Content marketing. Advertising copywriting. Sales and marketing letter writing.
The Results:
A fantastic new website that properly explained what the business does and why it is unique. The new name and strapline were applied to a rebranded logo and marketing materials to create a much higher-end image, which is more reflective of what Pilates Evolved offers.
Testimonial :
“You have done a really great job and we absolutely love the way that you write!”
(Liz Marks – Owner, Pilates Evolved)
The Original Wordsmith is a professional copywriting and digital marketing company based on the border of Surrey and West Sussex in Ewhurst, which is just outside of Cranleigh, about half way between Guildford and Horsham and a stone’s throw from London. From my countryside office, I provide creative copywriting, editorial services, digital marketing and web content writing, SEO and website design.
