Content marketing for SEO, for clients in West Sussex, Surrey and beyond.
“If good content is published on a website but nobody is reading it, is it still good content?”
Content marketing for better SEO won‘t work unless it’s interesting
- Scarecrows were once known as ‘hobidy-boobies’
- The part of your back that you can’t quite reach to scratch is called the acnestis, which is derived from the Greek word for cheesegrater
- There was no word for the colour orange in English until about 450 years ago
- Donald Duck’s middle name is Fauntleroy.
- A pregnant goldfish is called a twit.
Why are these facts important?
Well they’re not, but they are interesting, and that’s the key thing about great content marketing. It needs to be interesting, or useful, as that’s the only reason people will choose to share it. ( I bet you share at least one of the facts you just read)
Sharing is the key to great content. Content gives people a reason to view your website. You want more people to do that. Therefore, what better way than to create content that they want to read. Moreover, what better than to have them share it (i.e. do the advertising for you) and encourage even more people to then go and read it too!
As a copywriter and content marketing professional, my job is to take a topic, a product, a business or an idea and find interesting words to describe and ultimately sell them.
Content marketing comes in many forms
What you don’t want to do though is just populate your website with content for the sheer hell of it. It’s got to be good and to be good, it’s got be either useful or shareable.
Below are just a few examples of types of content marketing for SEO that could help to drive traffic to your website. They might not all be relevant to you, but all you have to do is get in touch and we can discuss what would be the best approach to suit your objectives.